Sans Normal Olkom 23 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Menca' by Kvant, and 'Duty' by T-26 (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, friendly, modern, confident, approachable, clean, clarity, modern branding, friendly display, strong presence, everyday usability, rounded, geometric, smooth, crisp, sturdy.
This typeface is a heavy, rounded sans with smooth curves and firmly cut terminals. Proportions feel geometric and compact, with broad bowls (notably in O, C, G) and minimal stroke modulation, giving an even, solid color on the page. Counters are open and fairly generous for the weight, while joins and curves stay clean and consistent, producing a straightforward, highly legible rhythm in both uppercase and lowercase.
Best suited to headlines, brand marks, packaging, and poster-style typography where a strong, friendly presence is needed. It also works well for UI labels, navigation, and short blocks of text at larger sizes thanks to its clean shapes and open counters.
The overall tone is modern and friendly, projecting confidence without feeling aggressive. Its rounded construction reads approachable and contemporary, suited to brands or interfaces that want warmth alongside clarity.
The design appears intended to deliver a contemporary, geometric voice with approachable rounding and high visual solidity. It prioritizes clarity and consistency across letters and numbers, aiming for dependable performance in display and brand-forward applications.
Uppercase forms are simple and stable, with wide round shapes and minimal detailing, while lowercase maintains a practical, sans-serif structure with clear differentiation between similar forms. Numerals match the same geometric, rounded logic and carry the same strong presence, making them visually consistent in mixed settings.