Sans Normal Ohbaw 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nurom' and 'Nurom Next' by The Northern Block and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, approachable, impact, clarity, modernity, simplicity, geometric, rounded, clean, compact, sturdy.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Counters are generally open and circular, with compact apertures and a steady, uniform rhythm across letters and numerals. Terminals are clean and blunt, and the overall construction favors simple, sturdy shapes that read clearly at display sizes.
This font performs best in short-to-medium text settings where impact and clarity matter, such as headlines, posters, brand marks, and packaging. Its sturdy shapes and open counters also make it a good choice for bold UI labels, wayfinding, and simple signage when a friendly but commanding voice is needed.
The tone is confident and upbeat, with a friendly, contemporary feel driven by its rounded geometry and substantial weight. It comes across as energetic and assertive without feeling sharp or aggressive, making it well suited to attention-grabbing headlines that still want an approachable voice.
The design appears intended to deliver a clean, geometric sans look with maximum visual weight and straightforward letterforms. It prioritizes legibility and punchy presence through consistent stroke widths, rounded construction, and compact, simplified details.
Distinctive features include a single-storey lowercase “a” and “g,” a lowercase “t” with a short crossbar, and numerals that maintain the same solid, rounded construction as the letters. The “Q” uses a compact tail that keeps the overall silhouette tidy, and the uppercase forms maintain consistent, simple proportions for a strong blocky presence.