Script Guwu 1 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, retro, casual, playful, approachable, hand-lettered feel, display impact, retro brush, friendly tone, brushy, rounded, bouncy, looping, lively.
A slanted, brush-pen script with rounded terminals and a lively, bouncing baseline. Strokes are thick and smooth with soft, slightly tapered ends, and letterforms show open counters and generous curves. The lowercase features frequent entry/exit strokes and occasional looped forms (notably in g, j, y), while capitals are simplified and legible, leaning toward a casual sign-style rather than ornate calligraphy. Spacing feels natural and rhythmic, with moderate joining behavior in the sample text and a consistent forward flow.
Well-suited to short-to-medium display copy where a friendly handwritten voice is needed: branding marks, packaging callouts, posters, and social media graphics. It can also work for invitations or menu headers, especially when paired with a simple sans for supporting text.
The overall tone is warm and informal, with a hand-lettered energy that feels upbeat and personable. Its retro brush flavor suggests mid-century signage and casual advertising, balancing friendliness with enough weight to feel confident and attention-getting.
The design appears intended to capture the look of confident brush lettering in a clean, repeatable form—prioritizing momentum, warmth, and high visual presence for display typography.
Figures are rounded and sturdy, matching the letter weight and maintaining clear silhouettes at display sizes. The ampersand is bold and flowing, and the general stroke endings stay soft rather than sharply pointed, reinforcing the approachable, hand-made character.