Sans Normal Derey 7 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, wayfinding, forms, packaging, presentations, clean, modern, neutral, utilitarian, technical, clarity, compact setting, modern neutrality, systematic consistency, geometric, monoline, compact, open apertures, high legibility.
This typeface presents a crisp, monoline sans with compact proportions and a tidy, vertical stance. Curves are smooth and near-geometric, with round bowls on letters like C, O, and Q, and straightforward joins that keep counters open and readable. Strokes maintain an even color, terminals are mostly clean-cut, and the overall rhythm is orderly and consistent across caps, lowercase, and numerals. The figures are simple and clear, matching the alphabet’s restrained, functional construction.
It works well for user interfaces, signage and navigation systems, labels, and other information-forward layouts where compact setting and clear character separation are helpful. It also suits corporate materials, dashboards, and presentations that benefit from a neutral sans voice.
The tone is contemporary and matter-of-fact, leaning toward clarity over personality. Its disciplined shapes and even texture feel professional and efficient, suitable for communication that should read as straightforward and modern rather than expressive or decorative.
The design appears intended as a practical, general-purpose sans that prioritizes clarity, compact setting, and a modern geometric feel. It aims to deliver a consistent, unobtrusive texture across mixed-case text and numerals for everyday editorial and interface applications.
In text, the spacing and compact letterforms produce a controlled, economical line length while keeping forms distinct. The design avoids ornamental details, relying on balanced geometry and open internal spaces to sustain legibility at larger paragraph sizes and in interface-like settings.