Sans Normal Askij 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, posters, packaging, signage, friendly, modern, casual, approachable, clean, approachability, readability, modernity, simplicity, rounded, soft, open apertures, geometric, low contrast.
A rounded sans with smooth curves, low contrast strokes, and broadly geometric construction. The letterforms favor open apertures and generous counters, with gently rounded terminals that keep edges from feeling sharp. Curves are consistently circular/elliptical, and diagonals are steady and crisp, giving the design a tidy rhythm without looking rigid. Numerals follow the same soft geometry, with clear, simple shapes intended for straightforward reading.
It suits interface labels, product and lifestyle branding, and short-to-medium text where clarity and friendliness are priorities. The rounded forms and open shapes also make it a strong option for posters, packaging, and signage that want a modern, approachable feel without becoming overly playful.
The overall tone is warm and approachable, with a contemporary, easygoing character. Its softened geometry reads as friendly and informal rather than corporate or technical, while still maintaining a clean, organized presence in paragraphs and headlines.
The design appears intended to deliver a contemporary geometric sans that feels inviting and readable, using softened terminals and consistent rounded geometry to balance cleanliness with personality.
The typeface maintains consistent roundness across both uppercase and lowercase, helping mixed-case settings feel cohesive. Several forms lean toward simplified, single-storey-style construction (where applicable), reinforcing a casual, modern voice and keeping silhouettes uncluttered.