Sans Normal Adbuk 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui text, headlines, posters, packaging, modern, friendly, dynamic, clean, approachable, approachability, clarity, motion, versatility, rounded, humanist, slanted, open, airy.
A slanted sans with gently rounded geometry and smooth, continuous curves. Strokes are monolinear with soft terminals, producing an even, polished texture in text. Proportions feel slightly humanist: counters are open, bowls are round, and joins are clean without sharp corners. The lowercase is compact and readable, with a single-storey “a” and “g” and a simple, upright dot on “i,” while figures are straightforward and evenly weighted for consistent color.
Works well for modern branding and marketing where a clean sans needs extra energy and warmth. The even stroke weight and open shapes support UI labels and short-form text, while the slant makes it especially effective for headlines, product packaging, and promotional graphics that benefit from a sense of forward motion.
The overall tone is contemporary and upbeat, with a friendly, informal slant that adds motion without becoming quirky. Rounded forms keep it approachable, while the disciplined stroke rhythm maintains a professional, UI-ready calm.
Designed to deliver a contemporary sans voice with an italicized, energetic stance while preserving clarity and uniform texture. The rounded construction and restrained detailing suggest an aim for broad, everyday usability in both display and interface contexts.
The italic angle is steady across cases, helping mixed-case settings feel cohesive. Capitals are clear and uncluttered, and the numerals match the letterforms’ rounded, monoline character, supporting a unified typographic voice across alphanumerics.