Print Ruge 12 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: posters, packaging, headlines, social media, branding, friendly, casual, playful, energetic, approachable, handmade feel, friendly tone, informal emphasis, lively display, brushy, rounded, bouncy, organic, hand-drawn.
A casual brush-style print face with a consistent rightward slant and thick, rounded strokes. Letterforms are compact and slightly condensed, with softly tapered terminals and smooth curves that suggest a felt-tip or brush-pen gesture. The rhythm is lively and a bit bouncy, with gentle irregularities in stroke endings and proportions that keep the texture human while remaining legible. Counters are generally open and oval, and the overall color on the page is dark and even without sharp contrast or sharp corners.
Works best for short to medium-length text where a personable, hand-made voice is desired—such as posters, packaging callouts, café menus, invitations, and social media graphics. It can also suit branding accents and headings where a friendly, energetic tone is more important than formal precision.
The font feels warm and informal, like quick hand-lettering for notes, menus, or friendly signage. Its slanted, rounded forms add momentum and cheerfulness, giving text an upbeat, conversational tone.
Designed to mimic quick, confident brush lettering in an unconnected print style, prioritizing warmth and immediacy. The consistent slant, rounded terminals, and compact proportions aim to deliver strong presence while keeping a casual, approachable character.
Uppercase and lowercase share a cohesive, handwritten logic rather than strict typographic construction, which enhances the natural look in continuous text. Numerals match the same brushy weight and rounded finishing, maintaining a unified texture across mixed content.