Sans Normal Konal 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mute' by Indian Type Foundry, 'Flaco' by Letter Edit, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, friendly, motion, impact, clarity, modernity, oblique, rounded, geometric, clean, sturdy.
A compact, oblique sans with sturdy strokes and smooth, rounded curves. Letterforms lean forward with a consistent slant, while counters stay open and clean, keeping the texture readable even at heavier sizes. Uppercase shapes are broad and stable with simplified geometry, and the lowercase uses straightforward construction with clear bowls and gently rounded terminals, producing an even, cohesive rhythm. Numerals match the same robust, streamlined build, with circular forms that feel controlled rather than ornate.
This style works especially well for headlines, posters, and brand marks where a bold, dynamic voice is needed. The forward slant and sturdy construction also suit sports and lifestyle branding, packaging, and promotional graphics that benefit from a sense of motion and immediacy.
The overall tone is assertive and forward-moving, combining a modern, no-nonsense clarity with an approachable, slightly sporty energy. Its rounded geometry softens the weight, making it feel friendly while still projecting confidence and impact.
The design appears intended to deliver a modern italic sans that reads with speed and confidence, emphasizing impact and clarity through simplified, rounded geometry. It prioritizes a strong presence for display use while maintaining clean counters and consistent rhythm for readable short text.
The slant is strong enough to create motion without becoming cursive, and the consistent stroke treatment gives headings a solid, blocklike presence. The shapes favor simplicity and legibility over detailing, with minimal idiosyncrasies and a clean, contemporary finish.