Sans Normal Gubug 14 is a regular weight, very narrow, monoline, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, labels, friendly, playful, casual, hand-drawn, retro, space-saving, approachability, clarity, informal tone, rounded, condensed, soft, quirky, open.
A condensed, rounded sans with consistently even stroke weight and softened terminals. Curves are tall and narrow with generous internal counters, giving letters an airy feel despite the compressed width. The overall drawing is clean and steady, with simple geometric construction and subtle idiosyncrasies in junctions and curves that keep it from feeling purely mechanical. Numerals match the letterforms with narrow, open shapes and straightforward, legible silhouettes.
Works well for headlines, short paragraphs, and compact settings where a narrow footprint is useful. Its soft, approachable voice suits packaging, labels, and brand touchpoints that benefit from a casual, friendly sans, while remaining clean enough for editorial callouts and UI-style display text.
The narrow proportions and rounded finishes create a friendly, approachable tone that feels light and informal. It reads as gently playful and slightly retro, suitable for designs that want charm without becoming overly decorative.
The design appears intended to provide a space-saving sans that stays warm and readable, combining condensed proportions with rounded, monoline construction for a gentle, contemporary-with-a-nostalgic-leaning presence.
Spacing appears open for such a condensed design, helping readability in text lines. The rhythm is vertical and even, with an emphasis on tall ascenders/descenders and smooth, continuous curves that keep the texture calm and consistent across longer passages.