Sans Faceted Liju 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, logos, branding, posters, packaging, techno, industrial, futuristic, mechanical, sporty, technical aesthetic, brand distinctiveness, geometric styling, display impact, chamfered, octagonal, angular, monoline, geometric.
A geometric, monoline sans built from straight strokes and crisp chamfered corners, replacing curves with short facets. Counters tend toward octagonal forms (notably in O/0 and rounded lowercase), with consistent stroke thickness and a clean, engineered rhythm. Uppercase proportions feel wide and stable, while lowercase keeps simple, constructed shapes with occasional angled terminals and compact joins. Numerals follow the same faceted logic, producing strong, high-contrast silhouettes even at moderate sizes.
Best suited to display contexts where its faceted construction can be appreciated: headlines, logos, product branding, posters, and packaging. It also fits UI/labeling accents for tech or industrial themes when used at sizes large enough to preserve the corner detail.
The overall tone is technical and modern, suggesting machinery, digital interfaces, and engineered products. Its hard edges and polygonal curves add a sporty, sci‑fi flavor that feels purposeful rather than decorative.
The design appears intended to deliver a clean sans foundation with a distinctive polygonal twist—evoking precision-cut forms and manufactured surfaces. It balances recognizability with a consistent faceted motif to create a strong, contemporary identity.
Faceting is applied systematically across the set, creating a cohesive texture in text blocks. The sharp geometry gives distinctive word shapes, while the uniform stroke and open apertures help maintain clarity despite the angular detailing.