Script Admup 7 is a regular weight, very narrow, high contrast, upright, very short x-height font.
Keywords: invitations, wedding, branding, logotypes, packaging, elegant, whimsical, romantic, airy, vintage, signature look, formal charm, decorative display, handmade feel, calligraphic, looping, flourished, delicate, brushy.
A tall, slender script with a calligraphic, brush-like stroke that moves between hairline thins and fuller downstrokes. Letterforms show generous loops and occasional extended entry/exit strokes, with a slightly irregular hand-drawn rhythm that keeps the texture lively. Capitals are especially expressive, featuring sweeping curves and open counters, while lowercase forms stay compact with tight joins and minimal internal detailing. Spacing is relatively open for a script, helping the narrow forms remain readable despite the pronounced contrast.
Well-suited to invitations, announcements, and wedding stationery where expressive capitals can lead. It also fits boutique branding, labels, and packaging that benefit from a handcrafted signature look. For best results, use at medium-to-large sizes in headlines or short lines rather than dense paragraphs.
The font conveys a graceful, personable tone—refined enough for formal notes, but playful through its bouncy curves and flourished capitals. Its delicate stroke modulation and looping shapes suggest a romantic, boutique feel with a hint of vintage charm.
The design appears aimed at delivering a polished handwritten script for display use, combining dramatic stroke contrast with decorative loops to create a signature-like presence. Its narrow, vertical proportions and lively terminals prioritize elegance and personality over utilitarian text setting.
Ascenders and capitals create a strong vertical presence, and several characters rely on distinctive swashes that add personality in short phrases. Numerals echo the same contrast and curved terminals, pairing best with similarly elegant typographic companions.