Sans Normal Kemiz 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller Next' by Fontfabric, 'FS Me' by Fontsmith, 'Morandi' by Monotype, 'Akwe Pro' by ROHH, 'LFT Etica' by TypeTogether, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, modern, friendly, impact, motion, clarity, approachability, modernity, oblique, rounded, geometric, soft corners, compact counters.
A slanted, heavy sans with rounded, geometric construction and smooth, low-contrast strokes. Letters lean consistently with a steady, forward rhythm, and curves stay full and clean with minimal modulation. Terminals are mostly blunt with softened joins, producing solid silhouettes and compact internal counters, especially in bowls like B, P, and 8. The lowercase shows single-storey forms (notably a and g), a straightforward i/j with round dots, and sturdy, simplified shapes that keep spacing and texture even in continuous text.
Best suited for attention-focused typography such as headlines, poster lines, branding lockups, and packaging statements where a strong, slanted voice helps communicate movement and impact. It can also work for short-to-medium display copy in editorial or digital contexts when a modern, energetic tone is desired.
The overall tone is energetic and assertive, with a forward-leaning posture that reads as active and contemporary. Rounded geometry keeps it approachable, balancing the strong weight with a friendly, accessible feel. The result suggests momentum and confidence without becoming aggressive or overly technical.
The design appears intended to deliver a robust, contemporary sans voice with a built-in sense of motion from the slant. By pairing geometric roundness with heavy strokes and simplified forms, it aims for high impact while preserving a friendly, broadly usable personality.
The numerals are similarly rounded and weighty, with clear, simple forms that match the letter rhythm; the 0 is oval and the 2/3 have broad curves. Uppercase proportions feel stable and sign-like, while the italic angle adds motion and a slightly sporty flavor across both headlines and shorter blocks of copy.