Sans Normal Sirij 14 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, approachable, clean, playful, approachability, clarity, everyday utility, modernity, rounded, monolinear, soft corners, humanist, open apertures.
A rounded, monolinear sans with softly blunted terminals and gently inflated curves. Letterforms are built from simple geometric strokes but retain a human, drawn rhythm through subtle asymmetries and varied curve tension. Counters are roomy and apertures stay open, aiding clarity in letters like C, S, e, and a. The lowercase shows single-storey constructions (notably a and g) with compact bowls and smooth joins, while capitals are straightforward and evenly proportioned; the overall spacing reads comfortable and unforced.
Works well for user interfaces, product branding, and packaging where a friendly modern voice is needed. Its open shapes and smooth stroke endings also suit short editorial text, headings, and signage, especially in contexts that benefit from an inviting tone.
The tone is warm and approachable, with a contemporary cleanliness that still feels personable. Rounded endings and simplified shapes lend a mild playfulness without tipping into novelty, making it feel friendly and easygoing.
Likely designed to provide a clean, contemporary sans that remains approachable through rounded terminals and simplified, highly legible forms. The emphasis appears to be on clarity and versatility while maintaining a soft, personable character.
Numerals are simple and readable with rounded bends and minimal ornamentation, suited to general-purpose use. Distinctive moments include the looped tail on the Q and the open, curved forms of j and y that add a gentle, informal character.