Sans Rounded Tagu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'KhaoSans' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, signage, friendly, playful, chunky, soft, approachability, display impact, softening, clarity, rounded, bubbly, plump, high-impact, smooth.
This typeface uses heavy, rounded strokes with soft terminals and generous internal curves, producing a compact, chunky silhouette. Counters are open and simplified, and joins are smoothed to avoid sharp corners, creating an overall pillowy geometry. Proportions feel broad and steady, with straightforward, sans-like construction and a consistent stroke presence that keeps forms readable even at smaller sizes. Numerals and lowercase maintain the same rounded rhythm, with single-storey shapes and softly articulated details (such as dots and tails) that emphasize a cohesive, friendly texture.
It performs best in display contexts such as headlines, posters, packaging, and bold branding where a friendly, rounded presence is an asset. The sturdy forms also suit simple signage and callouts, especially in environments that benefit from an approachable tone, such as family-focused or playful products.
The overall tone is cheerful and approachable, with a toy-like softness that reads as casual and inviting. Its weight and rounded shaping give it a confident, attention-getting voice without feeling aggressive, leaning toward warm, informal communication.
The design appears intended to deliver a high-impact, readable display voice with softened edges, combining bold presence with a welcoming character. Its rounded construction and simplified letterforms suggest a focus on warmth, accessibility, and visual consistency across both text and numerals.
Word shapes form a dense, even color on the page, making it effective for short bursts of text where a bold personality is desired. The round dots and curved terminals contribute to a consistent, rhythmic texture, while simplified forms keep the alphabet feeling clean rather than decorative.