Sans Superellipse Jela 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Plasma' by Corradine Fonts, 'Aspire Narrow' by Grype, 'Klint' by Linotype, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, industrial, athletic, retro, bold, utility, impact, sturdiness, geometric clarity, display punch, signage readability, blocky, rounded, squarish, compact, chunky.
A heavy, compact sans built from rounded-rectangle geometry, with squared counters and softly radiused corners throughout. Strokes stay consistently thick, producing a solid silhouette and tight interior space in letters like O, P, and e. Curves tend to resolve into superelliptical bowls rather than true circles, while joins and terminals favor blunt, clipped endings (notably on E, F, and T). The lowercase is sturdy and straightforward, with a tall x-height and minimal modulation, and the numerals follow the same squared, punched-in counter logic for a cohesive, sign-like texture.
This font is well suited to short, high-impact settings such as headlines, posters, branding marks, packaging panels, and wayfinding-style signage. It can also work for UI labels or badges when sized up enough to preserve the compact counters.
The overall tone is assertive and workmanlike, leaning toward sports, industrial labeling, and mid-century display vernacular. Its rounded corners soften the mass, keeping it friendly enough for headlines while still feeling tough and mechanical.
The design appears aimed at delivering maximum impact with a geometric, rounded-rect construction that stays consistent across letters and numbers. It prioritizes sturdy silhouettes, compact spacing, and a bold, blocky rhythm for confident display typography.
Because the counters are relatively tight and the shapes are dense, the face reads best when given generous tracking or set at larger sizes where the internal openings stay clear. The rhythm is strongly vertical and block-driven, creating an even, poster-ready color across lines of text.