Sans Normal Dogoj 7 is a light, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type (names referenced only for comparison).
Keywords: headlines, ui labels, posters, signage, branding, clean, modern, calm, technical, neutral, modern clarity, spacious display, neutral branding, geometric simplicity, open apertures, rounded terminals, generous spacing, geometric, monoline.
This typeface is a clean, monoline sans with broad proportions and a distinctly horizontal stance. Strokes remain even throughout, with smooth, circular curves and rounded terminals that keep joins and endings crisp but not sharp. Counters are open and generously sized, and the overall spacing feels airy, giving the alphabet a steady, uncluttered rhythm. The figures share the same streamlined geometry, with simple, modern forms that stay consistent with the letter shapes.
The wide proportions and open forms make it especially effective for short-to-medium headlines, display lines, and prominent UI labels where clarity and a contemporary look are desired. It can also work well for signage and brand systems that benefit from a spacious, modern sans voice, particularly at larger sizes where its breadth can be used as a visual asset.
The overall tone is modern and restrained, with a calm, matter-of-fact voice. Its wide set and smooth curvature suggest a contemporary, slightly technical sensibility while remaining friendly and approachable rather than clinical. The result feels neutral and versatile, suited to understated branding and clear communication.
The design appears intended as a straightforward contemporary sans focused on clarity and modern geometry. Its broad set, even strokes, and rounded terminals prioritize a smooth, approachable reading experience and a clean visual identity across letters and numerals.
The design leans on circular and elliptical construction, producing very round bowls and clean diagonals. Letterforms maintain an orderly, consistent texture across text, with a uniform stroke presence that supports clarity and an even color on the page.