Sans Normal Urlid 1 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: headlines, branding, fashion, posters, packaging, elegant, editorial, dramatic, refined, luxury feel, display impact, stylish emphasis, modern elegance, calligraphic, slanted, hairline, tapered, fluid.
A slender, right-leaning design with pronounced stroke contrast and long, tapered terminals. Curves are smooth and elliptical, while verticals feel crisp and dominant, creating a glossy rhythm across words. Capitals are tall and narrow with simplified, mostly unadorned endings, and the lowercase shows a more cursive, pen-like construction with occasional looped descenders and joining-like strokes. Numerals follow the same contrasty logic, mixing straight spines with fine hairlines and soft curves for a cohesive, display-oriented color.
Well suited to headlines, logotypes, and brand marks where a sleek, upscale impression is desired. It can also work effectively on posters, packaging, and editorial display settings, especially when set with generous tracking and ample line spacing to preserve its fine strokes.
The overall tone is polished and stylish, combining modern minimalism with a hint of handwritten flair. Its sharp contrast and narrow stance give it a dramatic, runway/editorial feel, while the flowing lowercase adds a personable, romantic note.
The design appears intended to deliver a contemporary, high-contrast look with an italic-driven sense of motion, pairing narrow, elegant proportions with a subtly calligraphic lowercase for expressive display typography.
The design relies on thin hairlines and tight internal spacing, so it reads most confidently at larger sizes where the contrast and tapered details can remain clear. The interplay between formal, condensed capitals and more script-like lowercase creates a distinctive texture that can be used to add hierarchy or emphasis within a line.