Sans Normal Kudab 20 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Luxora Grotesk' by Designova, 'Pulp Display' by Spilled Ink, 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, advertising, sporty, dynamic, modern, friendly, confident, display impact, modern branding, energetic emphasis, clean readability, rounded, clean, punchy, compact, slanted.
A heavy, right-leaning sans with rounded bowls and smooth, low-contrast strokes. The italic construction feels more like an oblique slant than a calligraphic cursive, keeping terminals largely blunt and the geometry clean. Counters are generous for the weight, and curves stay consistent across rounds (C, O, G) and mixed shapes (a, e, s), producing a steady, contemporary rhythm. Numerals are sturdy and compact, with simple, open forms that read clearly at display sizes.
Well-suited for headlines, branding, and promotional typography where a strong, modern presence is needed. It can perform effectively in short paragraphs or callouts, and works particularly well for sports, tech, lifestyle, and retail messaging that benefits from a dynamic, forward-leaning voice.
The overall tone is energetic and forward-moving, with a sporty, contemporary feel. Its rounded forms soften the heaviness, giving it an approachable friendliness while still projecting confidence and impact.
This design appears intended to deliver a high-impact italic sans that stays clean and geometric, prioritizing immediacy and legibility at larger sizes. The combination of rounded construction and strong mass suggests a balance of friendliness and authority for contemporary display-driven design.
The slant and weight combine to create strong word-shape momentum, especially in mixed-case settings. Tight joins and even stroke behavior help maintain clarity in dense text blocks, while the bolder silhouette makes it best suited to attention-grabbing roles rather than long-form reading.