Print Ismuv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AT Move Skewy' by André Toet Design, 'Hanley Pro' by District 62 Studio, 'Cralter' by Edignwn Type, 'Pumpkin Muffin' by Gassstype, and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, bubbly, casual, kidlike, approachability, handmade feel, playful impact, informal voice, rounded, chunky, soft, bouncy, cartoonish.
A very heavy, rounded print style with soft corners and subtly uneven contours that suggest hand-drawn construction. Strokes are thick and largely monoline, with bulbous terminals and gently irregular curves that create a lively rhythm. Counters are compact and often circular, and several forms show slight wobble and asymmetry (notably in diagonals and joints), reinforcing an informal, drawn-by-hand feel. The lowercase leans toward simple, single-storey shapes with broad shoulders and short, sturdy stems; figures are equally chunky and friendly, with open, simplified silhouettes.
Well-suited to playful branding, children’s materials, packaging, and bold headlines where an inviting, handcrafted tone is desired. It also works for short, high-impact UI labels or social graphics when set at larger sizes with comfortable spacing.
The overall tone is cheerful and approachable, with a bouncy, cartoon-like warmth. Its soft, inflated shapes read as friendly and humorous rather than formal or technical, lending an easygoing, handmade character.
The design appears intended to deliver a bold, friendly message with a hand-drawn immediacy, prioritizing charm and approachability over precision. Its rounded geometry and mild irregularity aim to feel informal and fun, like marker lettering translated into a consistent display font.
Because the weight is high and counters are relatively tight, the design reads best when given some breathing room; tighter settings can cause interior spaces to darken and small details (like joins and apertures) to merge visually. The slightly irregular outline adds personality in display sizes, where the hand-drawn texture is most apparent.