Serif Normal Vumiw 2 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, fashion, headlines, branding, refined, classical, luxury, luxury appeal, display elegance, editorial clarity, modern classic, hairline, delicate, crisp, sharp, calligraphic.
A delicate modern serif with extremely thin hairlines set against fuller verticals, producing a crisp, high-fashion contrast. Serifs are fine and sharply cut, with tapered terminals and subtle curvature that keeps the forms from feeling purely mechanical. Proportions are elegant and slightly narrow-to-moderate, with generous counters and a clean, even rhythm in text. The lowercase shows a conventional structure with a two-storey “g,” a restrained ear and small, precise joins; numerals follow the same refined contrast with thin cross-strokes and pointed details.
Well suited to magazine typography, fashion and beauty layouts, and brand identities that benefit from a polished, high-contrast serif voice. It excels in headlines, pull quotes, and display settings, and can work for short passages of body copy when printed or rendered at sizes that preserve its fine details.
The overall tone is sophisticated and composed, suggesting couture editorial typography and upscale branding. Its sharp hairlines and poised letterforms feel formal and premium, with a quiet classicism rather than overt ornament.
The design appears aimed at delivering a contemporary, luxury-leaning serif with strong contrast and sharp finishing, balancing classical letterform conventions with a sleek editorial sheen.
In the text sample, the contrast and fine serifs read best at larger sizes where the hairlines can remain visible and the crisp details are preserved. Curved letters (C, G, O, Q, S) show controlled modulation, and diagonals (V, W, X, Y) maintain a clean, precise stance without looking heavy.