Sans Contrasted Negi 10 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Lust Sans' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, dramatic, refined, editorial impact, luxury tone, modern elegance, headline focus, hairline, crisp, elegant, sculpted, high-contrast.
A high-contrast display face built from bold verticals and razor-thin hairlines, creating a striking light–dark rhythm across words. Forms are largely geometric and upright, with sharp terminals, occasional needle-like diagonals, and open counters that keep the texture airy despite the heavy stems. Uppercase letters feel broad and stately, while the lowercase maintains a moderate x-height with simplified, calligraphic-inspired joins and pronounced thick–thin modulation. Numerals and punctuation follow the same sculpted logic, mixing strong vertical structure with delicate connecting strokes for a crisp, contemporary silhouette.
Best suited to large-scale typography such as magazine headings, fashion and beauty branding, premium packaging, and posters where its contrast and wide proportions can be appreciated. It can also work for short editorial subheads or pull quotes when printed or rendered at sizes that preserve the hairline detail.
The overall tone is polished and fashion-forward, combining modern minimalism with a dramatic, editorial sense of contrast. The thin strokes add a sense of precision and delicacy, while the heavy stems project confidence and luxury. It reads as refined and curated, with a slightly theatrical flair that suits statement typography.
The design appears intended to deliver an editorial, high-fashion voice through extreme stroke modulation and a clean, upright construction. By pairing assertive vertical stems with nearly filament-thin cross-strokes and diagonals, it aims to feel luxurious, modern, and attention-grabbing without relying on ornate detailing.
In text settings the extreme contrast produces a shimmering texture where hairlines can visually recede, emphasizing the bold vertical cadence. Spacing appears generous, helping counters and joins stay legible at larger sizes, while the most delicate strokes suggest careful size selection for optimal reproduction.