Slab Square Pyru 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Collegium' by GRIN3 (Nowak), 'Palo Slab' by TypeUnion, and 'Bronco Valley' by Variatype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, editorial, industrial, western, poster, sturdy, mechanical, impact, compactness, heritage, blocky, condensed, rectilinear, bracketless, high impact.
A heavy, condensed slab-serif with squared-off terminals and an emphatically rectilinear build. Strokes are thick and largely uniform, with minimal modulation and crisp inside corners that create a punched, mechanical rhythm. Serifs are bold and flat, reading as sturdy blocks at the ends of stems and arms; curves are tightened into squared rounds, especially in bowls and shoulders. Counters are relatively compact, and the overall texture is dense, producing strong vertical emphasis and a tight, poster-like color.
Best suited to headlines, posters, and signage where a compact, forceful voice is needed. It also fits packaging and label-style branding, sports or event graphics, and editorial display settings that benefit from a condensed, slab-serif punch.
The tone is assertive and workmanlike, evoking utilitarian signage and heritage display typography. Its compact proportions and chunky slabs give it a confident, no-nonsense presence with a hint of vintage Americana and industrial labeling.
The design appears intended to deliver maximum impact in a tight horizontal footprint, combining bold slab terminals with a squared, engineered geometry. Its emphasis on strong stems, compact counters, and consistent stroke weight suggests a focus on legibility and authority in display applications.
In the sample text, the dense letterspacing and strong slab terminals create a consistent, high-contrast-from-the-background texture even at smaller display sizes, though the tight counters can make long passages feel heavy. Numerals match the same blocky, squared construction, reinforcing a uniform headline voice across letters and figures.