Sans Normal Indon 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, impact, approachability, display emphasis, retro flavor, chunky, rounded, soft corners, compact counters, heavy terminals.
A chunky sans with broad proportions and heavily weighted strokes. Curves are round and inflated, with softened corners and mostly blunt terminals that give forms a sculpted, cut-out feel. Counters are relatively compact, apertures are modest, and the overall rhythm is tight, producing strong color on the page. Uppercase shapes read as sturdy blocks with rounded interiors, while lowercase retains the same massing and rounded geometry, keeping a consistent, bold texture across text and figures.
Best suited for large-scale typography such as headlines, posters, signage, and bold brand wordmarks where its mass and width can be used for emphasis. It can work well on packaging and social graphics that benefit from a friendly, high-impact voice, and is most effective when given generous spacing and size.
The font projects a friendly, upbeat tone with a slightly nostalgic, poster-like presence. Its wide, rounded forms feel approachable and fun rather than technical, making it well-suited to attention-grabbing, informal messaging.
The design appears intended to deliver maximum visual weight with rounded, approachable forms, prioritizing bold readability and personality for display settings. Its consistent, blocky construction suggests a focus on strong typographic presence and simple, cheerful styling.
In the sample text, the dense stroke weight and compact counters create strong impact but can reduce clarity at smaller sizes or in long paragraphs. Numerals appear similarly heavy and rounded, matching the letterforms and reinforcing a cohesive, display-forward texture.