Sans Normal Bodad 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: ui text, signage, body text, forms, presentations, neutral, modern, friendly, clean, pragmatic, general purpose, clarity, modern neutrality, screen readability, geometric, open apertures, uniform strokes, rounded bowls, high legibility.
A clean sans with near-uniform stroke weight and gently rounded curves that read as geometric without feeling rigid. Uppercase forms are straightforward and even, with circular bowls in C/G/O and a balanced, slightly condensed feel in letters like E and F. Lowercase uses simple, open construction with clear counters; the single-storey a and g keep the texture uncomplicated and contemporary. Numerals are plain and sturdy, with consistent widths and smooth curves that sit comfortably alongside the letters.
This font suits interface copy, wayfinding, and general-purpose typography where consistent legibility and a clean texture are important. It also works well for documents, reports, and presentation decks that benefit from a neutral sans with a contemporary, approachable finish.
The overall tone is neutral and modern, aiming for clarity over personality. Its rounded geometry and open shapes give it a friendly, approachable voice while staying businesslike and unobtrusive in longer reading.
The design appears intended as a versatile everyday sans: minimal, readable, and visually consistent across uppercase, lowercase, and numerals. Its simple, geometric letterforms and open counters suggest a focus on clarity in both display sizes and extended text.
Spacing appears even and calm in the sample text, producing a steady rhythm across mixed-case lines. Diagonal strokes (K, V, W, X, Y) are crisp and straight, while curved joins stay smooth, contributing to a tidy, predictable texture.