Slab Contrasted Furu 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clab' by Eko Bimantara, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Majora' and 'Majora Pro' by Latinotype, 'Polyphonic' by Monotype, and 'Regan Slab' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, western, vintage, sturdy, industrial, collegiate, impact, heritage, branding, display strength, blocky, chunky, bracketed, softened, high-impact.
A heavy, wide slab serif with squared construction and strongly bracketed slabs. Stems are thick and compact, with softened corners and subtly rounded transitions that keep the geometry from feeling rigid. Counters are relatively small and deep, producing dense color and strong word shapes, while curves (C, O, S) stay broad and controlled rather than delicate. The lowercase follows the same chunky logic, with stout serifs and simple terminals, creating consistent, billboard-like texture across lines. Numerals are equally weighty and open, designed to hold their shape at large sizes and in bold settings.
Best suited to display applications such as posters, large headlines, storefront-style signage, and bold packaging. It also works well for logotypes and badges where a sturdy, traditional slab presence is desired, especially when set with a bit of extra spacing to keep dense lines from feeling crowded.
The overall tone is tough, heritage-leaning, and attention-grabbing, with a clear nod to classic poster and signage lettering. It reads as confident and utilitarian, suggesting Americana, workwear branding, and old-style print ephemera. The extreme heft and wide stance add a friendly bluntness that feels both vintage and assertive.
The design appears intended to deliver a high-impact slab serif voice with vintage sign-painter energy, combining broad proportions, heavy strokes, and bracketed serifs for maximum presence and durability in bold display typography.
In text, the strong slabs and tight counters create a dark, compact typographic color that benefits from generous tracking and ample leading. The rhythm is steady and uniform, prioritizing impact and legibility at display sizes over fine detail.