Slab Square Pepi 2 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, industrial, technical, retro, utilitarian, sturdy, geometric slab, technical clarity, display impact, industrial branding, retro utility, square serif, octagonal, monoline, angular, blocky.
A monoline slab-serif design built from straight strokes and crisp, chamfered corners that give many curves an octagonal feel. Serifs are blunt and rectangular with square-ended terminals, creating a firm baseline and strong horizontal emphasis. Proportions read broadly set with generous sidebearings and clear, open counters; rounds like O/C and numerals are faceted rather than smooth, reinforcing a machined geometry. The rhythm is steady and consistent, with minimal stroke modulation and clean joins that keep text forms crisp at display sizes.
This font suits headlines and short blocks of text where its angular slab character can read clearly and project authority. It works well for industrial or technical branding, packaging, wayfinding and signage, and retro-inspired editorial or poster design where a geometric, machined texture is desirable.
The overall tone feels engineered and no-nonsense, like lettering cut from metal or plotted for instrumentation. Its squared geometry and slab structure add a retro technical flavor, balancing approachability with a workmanlike toughness.
The design appears intended to translate slab-serif conventions into a squared, engineered geometry, prioritizing clarity and a consistent, constructed texture. Its restrained contrast and faceted rounds suggest a focus on robustness and reproducible forms for display-oriented typography.
Faceted curves and clipped corners are a defining motif across caps, lowercase, and numerals, producing a cohesive “built” look. The lowercase keeps straightforward, readable shapes with sturdy feet and compact terminals, while the figures echo the same squared construction for a uniform, system-like texture.