Serif Normal Pemas 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, elegant, dramatic, refined, classic, editorial polish, luxury tone, headline impact, classic authority, hairline serifs, bracketed, sculpted, crisp, calligraphic.
A high-contrast serif with razor-thin hairlines and weighty vertical stems, creating a crisp black-and-white rhythm across words. Serifs are fine and sharply tapered, often with subtle bracketing that keeps joins smooth rather than slab-like. Curves are generously rounded yet tightly controlled, with delicate terminals and a distinctly sculpted, display-minded modeling. Proportions feel open and spacious, while letter widths vary noticeably, giving the texture a lively, uneven cadence typical of cut-inspired editorial faces.
Best suited to headlines, decks, pull quotes, and other editorial applications where high contrast can be showcased at larger sizes. It also fits premium branding, packaging, and event materials that benefit from an elegant, classic serif voice. For extended text, it will be most comfortable when printing or rendering conditions can preserve fine hairlines and tight details.
The overall tone is polished and formal, with a fashionable, magazine-like confidence. Strong contrast and sharp details add drama and sophistication, suggesting luxury and high-end presentation rather than utilitarian neutrality.
The design appears intended to deliver a contemporary, high-fashion take on traditional serif forms, prioritizing contrast, sharp finishing, and a luminous page texture. It aims for a refined, authoritative presence that reads as classic but visually striking in modern layouts.
In the sample text, the font holds together as a cohesive system despite the extreme hairlines, producing a bright, sparkling page color. Numerals and capitals share the same sharp contrast and refined finishing, and the lowercase retains a steady, readable structure while still leaning toward display emphasis.