Script Fogo 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, retro, friendly, playful, confident, romantic, display impact, brand voice, vintage feel, expressive script, headline emphasis, swashy, rounded, brushed, high-ink, bouncy.
A heavy, slanted script with rounded, brush-like strokes and smooth, swelling curves. The letterforms show generous terminals and soft, bulbous joins, with occasional swash-like entry and exit strokes—especially in capitals—creating a lively rhythm. Lowercase forms are compact with relatively small counters and a short-looking x-height, while ascenders and descenders add bounce and give words a rolling baseline feel. Numerals match the italic flow and weight, staying bold and curvy with simplified shapes for strong clarity at display sizes.
This font is well suited to short, high-impact text such as logos, wordmarks, headlines, and poster titles where its bold script personality can dominate the page. It also fits packaging, menus, and signage that benefit from a friendly, vintage-leaning look. For longer passages, larger sizes and comfortable line spacing will help maintain legibility.
The overall tone is upbeat and nostalgic, with a warm, personable voice that feels inviting rather than formal. Its bold, cushioned curves and energetic slant suggest mid-century display lettering and cheerful storefront or packaging typography. The flourish level reads expressive and celebratory, without becoming overly ornate.
The design appears intended to deliver a confident, display-focused script with a hand-brushed sensibility and a nostalgic, consumer-facing charm. Its strong weight and rounded construction aim for immediacy and warmth, emphasizing recognizability and character in short phrases and brand names.
Capitals carry much of the personality through sweeping curves and prominent terminals, helping initials stand out in names and headings. The texture is dense due to the heavy stroke weight and tight internal spaces, making it read best when given breathing room through generous size and spacing.