Slab Square Hilu 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, retro, assertive, collegiate, high impact, durability, retro utility, branding voice, blocky, octagonal, compact, stencil-like, bracketless.
A heavy, block-built slab serif with squared, chamfered corners and a distinctly octagonal silhouette across rounds and bowls. Strokes are consistently thick with minimal modulation, and the serifs read as blunt, rectangular slabs without bracketing. Counters are tight and mostly rectangular, creating a compact, punched-in texture in text. The lowercase follows the same geometric logic as the caps, with single-storey forms and flattened curves that keep the rhythm rigid and mechanical.
Best suited to short, high-impact settings such as headlines, posters, and large-format signage where its slabbed, faceted shapes can read clearly. It also fits sports branding, product packaging, and merch graphics that benefit from a sturdy, retro-industrial voice. For body copy, it will perform better at larger sizes with generous spacing.
The overall tone is bold and no-nonsense, evoking athletic lettering and workmanlike industrial graphics. Its angular cuts and dense color give it a rugged, vintage flavor that feels confident and attention-seeking. The font projects strength and utility more than refinement.
The design appears intended to deliver a durable, high-visibility slab serif with an engineered, chamfered geometry that holds up in bold display use. By keeping contrast low and corners sharply cut, it emphasizes toughness and straightforward legibility at a distance.
The angular treatment of curves makes letters like C, G, O, Q and S feel faceted rather than round, and numerals follow the same squared, sign-painterly logic. In longer text, the dense weight and tight interior spaces create a strong dark mass, favoring impact over airy readability.