Sans Normal Afkiv 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Arkham Land' by Artisticandunique, 'Gravita' by TipoType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, energetic, friendly, sporty, techy, emphasis, momentum, clarity, modernity, approachability, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with smooth, round construction and compact proportions. Strokes are sturdy and even, with curved joins that keep counters open and letterforms legible despite the strong slant. The uppercase uses broad, simplified shapes (notably circular O/Q forms and a clean, open G), while the lowercase stays straightforward and contemporary with single-storey a and g. Numerals follow the same rounded, utilitarian logic, reading clearly at a glance.
Well suited to attention-driving settings such as headlines, short marketing copy, brand marks, and packaging where a strong, italicized voice helps convey motion and emphasis. It can also work for UI labels or dashboard-style interfaces when used at comfortable sizes, where its compact, rounded forms maintain clarity.
The overall tone feels modern and forward-leaning, combining a confident weight with an upbeat, fast rhythm from the slant. Its rounded geometry keeps it approachable rather than severe, suggesting movement, momentum, and a contemporary, product-oriented personality.
The design appears intended to deliver a modern sans with built-in emphasis: a sturdy weight paired with a consistent oblique angle to communicate speed and assertiveness. Rounded, geometric shapes suggest a goal of balancing performance and friendliness for contemporary display and product typography.
Spacing and rhythm appear tight and cohesive, making the face feel compact and efficient. The slant is consistent across cases and figures, and terminals stay clean and uncluttered, supporting a crisp, contemporary texture in text.