Serif Normal Lumiy 10 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, branding, packaging, stately, scholarly, authoritative, traditional, formal, authority, readability, heritage, impact, editorial tone, bracketed serifs, flared strokes, beaked terminals, high crossbars, sculpted curves.
A robust serif with pronounced bracketed serifs and subtly flared stroke endings that create a carved, sculptural feel. The capitals are broad and steady, with generous bowls and strong verticals, while the lowercase keeps a readable, traditional structure with compact apertures and firm, rounded joins. Contrast is noticeable but controlled, with weight concentrated in stems and thickened curves, and detailing such as beaked terminals and wedge-like feet giving edges a crisp finish. Numerals are heavy and stable, with rounded forms (notably 6/8/9) and a sturdy, editorial rhythm across the set.
Best suited to display sizes where its serif detailing and sculpted terminals can be appreciated—headlines, subheads, and impactful editorial typography. It can also work for short text passages where a dense, traditional texture is desired, such as book covers, certificates, institutional branding, and premium packaging.
The overall tone is classic and serious, leaning toward an institutional, bookish voice. Its weight and crisp serif detailing read as confident and authoritative, suggesting heritage, craft, and a slightly old-style gravitas without becoming ornate.
Likely intended as a contemporary take on conventional book serifs with added weight and more emphatic terminals, delivering a strong typographic presence while staying within familiar, readable forms. The combination of broad proportions and carved details appears aimed at creating an authoritative, heritage-leaning voice for titles and branded language.
The design emphasizes strong silhouettes and confident spacing, producing a dark, even texture in words. Pointed and beaked features on letters like C, G, S, and the diagonals (V/W/X/Y) add a subtle sharpness that helps headings feel decisive.