Serif Other Kema 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, editorial titles, dramatic, editorial, vintage, theatrical, high-contrast, display impact, vintage flavor, decorative serif, carved detail, poster presence, flared, wedge-serif, notched, sculpted, bracketed.
A sculptural serif with heavy, high-impact strokes and distinctive notched detailing where stems meet bowls and at several terminals. Serifs read as flared, wedge-like forms with a chiseled, cut-in feel rather than flat slabs, giving many letters a stencil-adjacent, incised look. Curves are broad and compact, counters are relatively tight, and the overall rhythm is dense and poster-like. Uppercase forms are assertive and blocky (notably in C, G, O, Q), while the lowercase keeps a sturdy, readable structure with pronounced vertical stress and crisp entry/exit shaping; numerals echo the same carved terminals and strong silhouettes.
Best suited for headlines, cover typography, and short editorial statements where the carved details can be appreciated. It also fits branding and packaging that want a vintage-meets-theatrical flavor, and signage or poster work that benefits from strong silhouette recognition.
The font projects a bold, dramatic tone with a vintage, display-forward personality—more theatrical headline than quiet text. Its carved notches and flared serifs add a sense of craft and ritual, evoking poster typography, classic print ephemera, and stylized editorial titling.
The design appears intended to deliver maximum presence with a serif structure that feels carved and stylized rather than purely classical. The repeated notching and flared terminals suggest a decorative interpretation aimed at distinctive display typography with a crafted, print-oriented character.
Spacing appears generous enough for display sizes, but the dark color and small apertures can make long passages feel heavy. The angular cut-ins at joins create a consistent decorative motif across caps, lowercase, and numerals, helping the design feel cohesive even at large sizes.