Print Apmam 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: children’s books, education, posters, packaging, social media, friendly, casual, approachable, playful, handmade, human touch, informal clarity, everyday notes, friendly branding, approachable tone, rounded, monoline, open forms, soft terminals, bouncy.
A casual handwritten print with monoline strokes and rounded, softened terminals. Letterforms are slightly irregular with a gently bouncy baseline and variable character widths, giving the text an organic rhythm without becoming messy. Curves are open and generous, counters stay clear, and joins remain simple, producing a clean hand-drawn look that holds together well in continuous reading.
This font suits short to medium-length copy where a personable, handmade tone is desired—children’s and educational materials, friendly posters and flyers, craft or boutique packaging, and casual social media graphics. It also works well for headings, labels, and callouts where clarity and an informal voice are more important than typographic formality.
The overall tone is friendly and informal, like neat marker or pen lettering used for personal notes and classroom-style headings. Its mild quirks and relaxed proportions keep it approachable and lighthearted, with a warm, conversational feel rather than a polished corporate voice.
The design appears intended to mimic neat everyday handwriting in an unconnected print style, balancing natural irregularity with consistent construction for readable, versatile use. It aims to add warmth and informality while staying clear at typical text sizes.
Capitals are simple and legible with minimal embellishment, while lowercase shapes maintain a consistent handwritten logic and clear differentiation. Numerals follow the same rounded, drawn-by-hand construction, matching the texture of the alphabet for cohesive mixed text.