Sans Normal Radev 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gilam' by Fontfabric, 'NuOrder' by The Northern Block, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, approachable, playful, clean, approachability, clarity, modern branding, soften geometry, rounded, soft corners, monoline, geometric, high legibility.
A rounded, monoline sans with softly squared terminals and generously curved joins. Stroke endings are consistently blunt with noticeable corner rounding, giving letters a cushioned, contemporary feel. Uppercase forms are broad and stable with simple, open counters, while lowercase forms maintain clear distinctions and a steady rhythm. Numerals follow the same softened construction, with compact curves and sturdy verticals that read cleanly at display sizes.
This font is well-suited for branding and headline work where a friendly, modern tone is desired, and it also performs well for short blocks of copy in marketing materials. Its softened terminals and sturdy letterforms make it a good choice for packaging, posters, app headers, navigation labels, and other interface text where approachability and quick recognition matter.
The overall tone is friendly and contemporary, balancing a functional UI-like clarity with a slightly playful warmth from the rounded corners. It feels informal without becoming novelty, making it suitable for brands that want to appear accessible and straightforward.
The design appears intended to deliver a clean, contemporary sans with softened geometry—combining straightforward, highly legible letterforms with rounded finishing to reduce harshness and add warmth. It aims to be versatile for modern communications while maintaining a distinct, approachable voice.
The shapes prioritize clarity through open apertures and uncomplicated construction, with a consistent curvature language across caps, lowercase, and figures. Round letters (like O/C/G) lean toward geometric balance, while diagonals (like V/W/X) keep the same softened finishing, reinforcing a cohesive, soft-edged personality.