Print Udmap 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, social media, children’s, craft branding, casual, friendly, playful, handmade, approachable, hand-lettered feel, casual readability, friendly tone, organic texture, brushy, rounded, lively, textured, informal.
A lively hand-drawn print style with brush-pen character and slightly irregular contours. Strokes show subtle thick–thin modulation and soft, rounded terminals, with occasional tapered flicks that suggest quick, confident writing. Letterforms are generally open and readable, but keep a natural unevenness in width and curve tension that creates an organic rhythm across words. Spacing feels loosely set, with forms that vary in footprint and a gently bouncy baseline impression in running text.
Well-suited for short-to-medium copy where an approachable, human touch is desired—such as posters, packaging callouts, labels, invitations, social posts, and educational or kid-friendly materials. It works especially well in headlines, quotes, and signage-style lines where the brush texture and irregular rhythm can be appreciated.
The overall tone is warm and informal, combining a playful energy with an easygoing, personable voice. It reads as conversational and handmade rather than polished or corporate, making it feel inviting and upbeat.
The design appears intended to capture the immediacy of hand lettering in a consistent, usable alphabet—balancing spontaneity and legibility while keeping the expressive, brush-drawn texture intact.
Uppercase shapes are simple and bold with brushy corners, while lowercase has a more note-like, everyday feel. Numerals follow the same drawn logic, with rounded bowls and slightly quirky proportions that match the text color without becoming overly decorative.