Serif Other Atbo 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, signage, playful, quirky, folksy, bubbly, friendly, display impact, playful branding, retro charm, friendly tone, rounded, soft serifs, top-heavy, cartoonish, hand-drawn.
A very heavy, rounded serif with compact counters and softly bracketed terminals that read as small, blobby serifs rather than sharp finishing strokes. Curves are bulbous and slightly asymmetric, with a gently uneven rhythm that suggests a hand-shaped or cartoon display construction. Strokes stay consistently thick while interior spaces pinch in places, creating a chunky, top-heavy silhouette; the overall texture is dense but smooth, with no hard corners. Numerals and capitals share the same inflated, softened geometry, keeping a cohesive, poster-like color across lines.
Best suited to large-size applications such as posters, headlines, product packaging, and signage where its chunky forms can stay legible and expressive. It also fits children’s or family-oriented branding, playful event materials, and short punchy statements where a bold, friendly voice is desired.
The tone is humorous and approachable, with a cozy, nostalgic feel that leans toward storybook and lighthearted retro display. Its exaggerated weight and bouncy shapes make it feel informal and characterful rather than refined or editorial.
The design appears intended as a high-impact decorative serif that prioritizes warmth and personality over neutrality, using inflated forms and softened serifs to create a bold, playful display texture.
In longer text the tight counters and heavy ink traps into dark masses, so spacing and size become important for clarity. The distinctive shapes (notably the rounded bowls and stubby serif cues) add personality quickly, making the face better at creating a voice than disappearing into the background.