Sans Contrasted Puru 12 is a bold, narrow, very high contrast, upright, short x-height font.
Keywords: headlines, posters, editorial, packaging, logos, art deco, theatrical, dramatic, fashion, retro, display impact, glamour, deco revival, headline economy, stylized geometry, condensed, display, high-contrast, angular, geometric.
A tightly condensed display sans with extreme thick–thin contrast and sharply controlled geometry. Most letterforms are built from tall vertical stems that carry the visual weight, paired with hairline cross-strokes and minimal terminals that read as clipped or sliced. Curves are simplified and tensioned, giving rounds like O/C/G a squared-off, architectural feel, while diagonals (V/W/X/Y) form crisp, faceted joins. Counters are narrow and often rectangular, and overall spacing feels compact, producing a strong vertical rhythm and a poster-like color on the page.
Best suited to large sizes where the hairline elements stay crisp: headlines, posters, magazine titles, fashion or nightlife branding, and striking logotypes. It can add strong personality to short editorial callouts, but the intense contrast and compressed spacing make it less comfortable for long-form reading at small sizes.
The tone is dramatic and stylized, evoking interwar-era glamour and stage-poster typography. Its exaggerated contrast and compressed proportions feel assertive and decorative rather than neutral, with a sleek, metropolitan character suited to attention-grabbing headlines.
Likely designed as a high-impact display face that maximizes vertical presence and contrast for a glamorous, Art Deco–leaning voice. The simplified geometry and sliced terminals appear intended to create a distinctive silhouette and rhythmic texture in titles and branding.
The design relies on hairline strokes for internal joins and crossbars, creating a distinctive striped/slot effect in several glyphs and a pronounced strobing rhythm in text. Numerals follow the same condensed, vertical emphasis, keeping the overall texture consistent across mixed copy.