Script Esdum 2 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, energetic, casual, playful, retro, hand-lettered feel, high impact, approachability, motion, brushy, rounded, bouncy, informal, dynamic.
A slanted, brush-script design with thick, rounded strokes and tapered terminals that suggest pressure from a marker or brush. Letterforms are compact and lively, with simplified, semi-connected construction—some joins are implied while many characters remain discrete, keeping word shapes open and readable. Curves are generous and slightly irregular in a natural way, with occasional looped counters and soft entry/exit strokes that create a rhythmic, bouncing baseline. Numerals and capitals follow the same hand-drawn logic, with smooth swashes and compact proportions suited to short bursts of text.
Well suited to branding accents, packaging labels, posters, and social media graphics where a confident handwritten voice is desired. It performs best in headlines, short phrases, and logo-style settings where its brush rhythm and compact forms can lead the composition.
The overall tone is upbeat and personable, combining a sporty sign-painting feel with a relaxed, handwritten warmth. It reads as approachable and expressive rather than formal, bringing a sense of motion and spontaneity to headlines and callouts.
The design intent appears to be a bold, modern brush script that feels hand-lettered and energetic, delivering quick readability with a casual personality. It aims to capture the look of confident marker lettering while staying consistent across the alphabet and numerals.
Spacing appears intentionally tight, and the oblique angle plus heavy stroke weight produces strong color on the page. The distinctive, rounded shapes help maintain clarity at display sizes, while the brushy modulation adds texture without becoming distressed.