Sans Superellipse Soges 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'ITC Franklin' by ITC, 'Monotype Clearface Gothic' by Monotype, 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, friendly, punchy, modern, impact, clarity, modernity, approachability, brand presence, rounded, blocky, geometric, compact, sturdy.
A heavy, compact sans with rounded-rectangle construction throughout. Curves are squarish and controlled rather than fully circular, producing superellipse bowls in letters like O, C, and G, and a generally boxy silhouette. Strokes are consistently thick with clean, blunt terminals and minimal modulation, while counters stay fairly open for the weight. Lowercase forms are simple and sturdy, with a single-storey a and g, short ascenders/descenders, and a wide, stable stance; dots and punctuation appear round and bold, matching the overall mass.
Best suited to high-impact display work such as headlines, posters, brand marks, packaging, and short callouts where its bold presence and rounded geometry can carry the composition. It also works well for signage and UI labels when a strong, friendly emphasis is needed, though its dense weight suggests using it sparingly for longer text.
The font reads as confident and no-nonsense, with an approachable warmth coming from its softened corners. Its dense color and squared roundness give it an industrial, poster-like punch while still feeling contemporary and friendly.
Likely designed to deliver maximum visual impact with a cohesive rounded-rect geometry, balancing toughness and approachability. The consistent, blunt construction and compact proportions prioritize clarity at display sizes and a strong, uniform typographic color.
A noticeable squareness in the round letters creates a strong grid-fit rhythm, especially in all-caps settings. The numerals share the same rounded-rect logic and look built for emphasis, with clear, weighty shapes that hold together at large sizes.