Sans Normal Korev 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dsert' by Latinotype and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, punchy, confident, modern, impact, motion, attention, clarity, display, oblique, rounded, chunky, compact, dynamic.
A heavy, oblique sans with broad, rounded forms and smoothly modeled curves. Strokes are consistently thick with minimal contrast, creating a compact, high-impact texture in words. Terminals are generally blunt or softly rounded, and many letters show a forward-leaning, streamlined construction that keeps counters open and shapes readable. The lowercase is sturdy and upright in structure but slanted in stance, while figures are simple, weighty, and highly legible.
This font is well suited to short-form display settings such as headlines, posters, branding marks, and packaging where a compact, forceful presence is desired. It also fits sports and lifestyle graphics, UI hero text, and promotional materials where a sense of speed and strength helps carry the message.
The overall tone is assertive and kinetic, with a contemporary, athletic feel. Its forward slant and dense color suggest motion and urgency, making it feel active and attention-grabbing rather than quiet or formal.
The design appears intended to deliver maximum impact with clean, approachable geometry—combining a strong stroke weight with rounded construction and a clear oblique stance to create a modern, action-oriented display voice.
The italic angle is pronounced enough to change word rhythm, giving headlines a strong left-to-right flow. Wide curves (like in O/C/G) balance the darker verticals, and the punctuation and dot shapes read as solid, circular elements that match the font’s robust voice.