Print Itluj 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'FF Infra' by FontFont, 'Helvetica' by Linotype, and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: children’s books, packaging, posters, headlines, branding, playful, friendly, childlike, bubbly, casual, approachability, playfulness, informality, readability, rounded, soft, chunky, bouncy, cartoonish.
A rounded, heavy-stroked print hand with softly inflated shapes and consistently blunted terminals. Curves dominate and corners are eased, giving letters a smooth, pillowy silhouette with minimal sharp joins. Proportions are slightly irregular in a hand-drawn way, with varied character widths and a gentle, bouncy rhythm across words. Counters are compact but clear (notably in B, O, P, R, 8), and several forms show simplified construction typical of marker-like lettering (single-storey a and g, simple t, open e).
Best suited to short-to-medium text where a friendly, informal voice is desirable—children’s materials, playful packaging, casual branding, social graphics, and poster-style headlines. It also works well for labels and callouts where rounded forms and strong presence help text stay readable at a glance.
The overall tone is cheerful and approachable, leaning toward a kid-friendly, cartoon-adjacent warmth. Its informal steadiness reads as personable and low-pressure, making text feel conversational and upbeat rather than formal or technical.
The design appears intended to mimic confident, hand-drawn marker lettering while maintaining consistent weight and clean silhouettes for dependable readability. Its softened geometry and buoyant spacing aim to communicate friendliness and approachability in display-centric settings.
The uppercase set stays broad and rounded, while the lowercase introduces more playful idiosyncrasies (notably the looped descenders and the compact, upright stems). Numerals follow the same soft geometry, with especially rounded bowls and friendly, easily distinguishable shapes.