Sans Normal Boreg 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, posters, friendly, modern, clean, approachable, quirky, approachability, clarity, modernity, everyday readability, rounded, soft terminals, humanist, open counters, low contrast.
This sans has rounded, softly modeled forms with low contrast and gently tapered terminals that keep the stroke endings from feeling blunt. Curves dominate the construction (notably in C, G, O, and the numerals), while straight strokes are slightly softened at joins for an easy rhythm. Uppercase proportions are broad and stable, with open apertures and generous counters, and the lowercase shows a simple, humanist structure with single-storey shapes and a clear, un-fussy skeleton. Figures are similarly rounded and friendly, with smooth bowls and moderate spacing that stays even in text.
It works well for interface labels, app and web typography, and short-to-medium reading where a friendly, modern impression is desired. The rounded forms also make it a strong choice for brand identities, packaging, and promotional headlines that need to feel inviting and contemporary.
The overall tone is warm and approachable, reading as contemporary and informal without becoming childish. Its rounded geometry and softened terminals give it a personable, slightly playful voice that suits friendly brands and everyday UI typography.
The design appears intended to blend clean, modern sans construction with softened, rounded details to create a legible but personable voice. By emphasizing circular bowls, open counters, and gentle terminals, it aims for clarity and friendliness across both headlines and continuous text.
Letterforms maintain consistent stroke energy across the set, with a noticeable preference for circular bowls and open shapes that support clarity at display and text sizes. The capital forms feel slightly more geometric, while the lowercase introduces a subtle humanist warmth through curved shoulders and relaxed joins.