Sans Normal Efkuf 17 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, marketing, posters, modern, clean, calm, friendly, readability, contemporary tone, warm neutrality, emphasis italic, humanist, rounded, airy, open counters, soft terminals.
A slanted sans with smooth, rounded construction and gently tapered stroke endings. Curves are drawn with even, steady pressure and open apertures, giving letters a clear, breathable rhythm. Uppercase forms feel simple and geometric, while the lowercase adds a more humanist touch with single-storey shapes and soft joins. Numerals follow the same understated, rounded logic and sit comfortably alongside the text, maintaining consistent slant and spacing.
Well suited to brand systems that want a contemporary, approachable tone, as well as editorial headlines and subheads where a refined italic texture is desirable. It can also work for UI labels, short paragraphs, and marketing copy where clarity and a smooth reading rhythm matter. At larger sizes it maintains a sleek, modern character for posters and campaign typography.
The overall tone is contemporary and understated, with a relaxed forward motion from the italic angle. Its rounded forms and soft terminals keep it approachable rather than technical, making it feel friendly and polished. The voice reads as calm and modern, suitable for designs that want clarity without stiffness.
The design appears intended as a versatile italic sans that balances geometric cleanliness with humanist warmth. Its open forms and gentle shaping aim to stay highly readable while providing a distinct, forward-leaning personality for emphasis and voice.
The italic is integral to the design rather than a mere oblique, with noticeable cursive influence in several lowercase forms and a cohesive, flowing texture in text. Letterforms prioritize legibility through open counters and moderate proportions, producing an even grayscale across lines.