Sans Superellipse Etbub 7 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Korolev' by Device, 'Opinion Pro' by Mint Type, 'Hype vol 2' by Positype, 'Headlines' and 'Headlines Core Edition' by TypeThis!Studio, and 'Breuer Condensed' by TypeTrust (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, industrial, speed emphasis, space saving, impact, modern branding, display clarity, condensed, slanted, compact, crisp, geometric.
A compact, forward-slanted sans with squared-off, superellipse-like curves and tight, controlled counters. Strokes stay even and sturdy, with clean terminals and minimal modulation, giving letters a strong, engineered feel. Proportions are condensed with a high x-height and short extenders, creating dense lines and a consistent rhythm; round characters read more like rounded rectangles than circles. The overall drawing favors clarity and punch, with firm diagonals and streamlined joins that keep silhouettes sharp at display sizes.
Best suited to headlines and short bursts of text where a condensed, high-impact voice is needed—posters, event graphics, sports and automotive branding, packaging, and strong callouts in UI. It can work for brief paragraphs at larger sizes, especially where tight fitting and an energetic italic emphasis are desirable.
The font conveys speed and determination, with a sporty, no-nonsense tone. Its italic slant and compressed stance suggest motion and urgency, while the blocky, rounded geometry adds a contemporary, industrial confidence. Overall it feels suited to branding that wants to look active, direct, and performance-oriented rather than delicate or expressive.
The design appears intended to deliver a fast, space-efficient italic voice with a contemporary geometric backbone. By combining condensed proportions with rounded-rectangular curves and solid, even strokes, it aims for a bold, modern presence that stays legible and consistent across display applications.
Uppercase forms read particularly compact and upright in structure despite the slant, while lowercase maintains a utilitarian simplicity with single-storey shapes where applicable and open apertures that help prevent clogging. Numerals follow the same condensed, sturdy construction for a unified typographic color in mixed text.