Sans Normal Budan 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Multiple' by Latinotype, 'Modet' by Plau, 'Comenia Sans' by Suitcase Type Foundry, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: ui text, product design, corporate, editorial, signage, clean, neutral, modern, approachable, technical, versatility, clarity, neutral branding, system consistency, everyday readability, geometric, monolinear, open apertures, crisp, even rhythm.
This typeface presents a clean, monolinear sans with predominantly geometric construction and gently rounded curves. Strokes maintain an even thickness throughout, with smooth joins and minimal modulation, producing a steady, consistent texture in text. Capitals are straightforward and open, with circular forms (C, O, Q) reading as near-elliptical and well-balanced; diagonals (A, V, W, X) are crisp and evenly weighted. Lowercase forms are simple and legible, with open counters and apertures, a single-storey “g,” and a compact, practical “a,” contributing to an uncluttered page color. Numerals are clear and contemporary, with rounded bowls and clean terminals that match the overall restraint.
Well-suited for interface copy, product and brand systems, and general-purpose communication where clarity and neutrality are priorities. It should also work effectively in editorial layouts, captions, and straightforward signage, maintaining a clean texture across multi-line text.
The overall tone is neutral and contemporary, leaning toward a practical, system-like clarity rather than expressive personality. Its geometry and even rhythm give it a quietly technical feel, while the rounded curves keep it approachable and friendly in longer passages.
The design intent appears to be a versatile, modern workhorse sans: unobtrusive in body text, consistent in spacing and rhythm, and clear in mixed-case reading. Its geometric underpinnings and restrained detailing suggest a focus on broad usability across digital and print applications.
Spacing appears comfortable and consistent, supporting a smooth reading line in the sample text. The design avoids conspicuous quirks, emphasizing predictable shapes and stable proportions that hold up well across mixed-case text and numerals.