Sans Normal Linew 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Grotesco' by Latinotype, 'Flaco' by Letter Edit, 'News Gothic No. 2' by Linotype, 'PF Das Grotesk Pro' by Parachute, and 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, confident, loud, friendly, impact, motion, attention, branding, clarity, slanted, rounded, compact, chunky, punchy.
A heavy, strongly slanted sans with rounded construction and broad, compact counters. Strokes stay largely uniform with smooth curves and blunt terminals, creating dense, high-impact letter shapes. The forms lean forward consistently, with a slightly condensed feel in many capitals and a sturdy, upright rhythm in the lowercase despite the italic angle. Numerals match the weight and slant, with simplified, robust shapes designed for emphasis rather than delicacy.
Best suited to headlines, punchy subheads, posters, and branding where immediacy and visibility matter. It works well for sports-related graphics, retail promotions, packaging callouts, and short digital banners where thick strokes and a pronounced slant help the message cut through.
The overall tone is energetic and assertive, with a forward-driving stance that reads as sporty and promotional. Its rounded, thick forms keep it approachable, while the strong slant and massed black shapes add urgency and momentum.
The design appears intended to deliver maximum impact with a clean, modern sans structure, combining rounded geometry with an aggressive forward slant for motion and emphasis. It prioritizes bold presence and quick recognition in display settings.
Capitals appear wide-shouldered and bold with generous rounding, while lowercase shows simplified, single-storey-style construction where applicable and minimal internal detail. In text, the weight and slant create a strong texture that favors short bursts of copy over long passages.