Serif Other Ekmo 3 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, vintage, playful, theatrical, punchy, quirky, display impact, vintage flavor, signage feel, brand voice, decorative texture, wedge serif, flared serif, ink-trap, high-shouldered, jaunty.
A heavy, right-leaning serif with flared wedge terminals and pronounced calligraphic modulation. Letterforms show sculpted, stencil-like notches and small ink-trap cut-ins at joins and corners, producing a chiseled, faceted silhouette. Curves are compact and slightly squashed, while stems and bowls vary in width, giving an uneven, lively rhythm across words. The overall texture is dark and emphatic, with distinctive interior cutouts that stay consistent from caps to lowercase and numerals.
Best suited for display applications where its carved details and heavy texture can be appreciated: posters, headlines, labels, packaging, and branding marks. It can also work for short bursts of copy (taglines, pull quotes) when set large, but the distinctive notches and dense color make it less ideal for small-size, long-form reading.
The font reads as retro and theatrical, with a jaunty slant and playful edge created by its carved-in details. It evokes hand-rendered signage and display lettering with a slightly mischievous, attention-grabbing tone rather than a sober book face.
The design appears intended as a decorative display serif that borrows from engraved or sign-painted traditions, adding deliberate cut-ins and flared terminals to create a distinctive, high-impact word shape. The consistent slant and faceted details suggest an emphasis on personality and immediacy over neutrality.
Caps have a strong, poster-like presence, while lowercase remains highly stylized, keeping the same chiseled logic in forms like a, g, and e. Numerals are similarly weighty and shaped for display impact, pairing well with the uppercase in headline settings. The diagonal stress and asymmetric cut-ins create a dynamic word image that benefits from generous sizing and spacing.