Slab Contrasted Wiwa 1 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, signage, assertive, retro, playful, punchy, friendly, impact, nostalgia, readability, character, blocky, chunky, soft-cornered, bracketed, compact.
A heavy, block-driven slab serif with broad proportions, large counters, and a tall lowercase that keeps the texture dense and loud. Strokes show noticeable modulation: rounded joins and swelling curves contrast with flatter, slabby terminals. Serifs are thick and integrated, often bracketed into the stems, giving the letters a sculpted, cut-out feel rather than a sharp, mechanical one. Curves (C, G, O, S) are generous and smooth, while horizontals and terminals read as sturdy bars, producing a confident, poster-like rhythm in text.
Best suited to headlines and short-form copy where impact is the priority—posters, signage, packaging, and branding marks benefit from its dense color and slabbed terminals. It can also work for emphatic pull quotes or titles in editorial layouts when set with ample spacing and generous size.
The overall tone is bold and extroverted, with a classic display energy that feels slightly vintage and show-card inspired. Its rounded weight distribution and roomy counters keep it approachable despite the mass, lending a friendly, playful confidence ideal for attention-first typography.
The design appears intended to deliver maximum presence with a friendly, nostalgic flavor—combining thick slab serifs, sculpted curves, and a high, sturdy lowercase to create a distinctive display texture that remains readable at headline sizes.
In the sample text, the font maintains strong word shapes at large sizes, with a distinct, chunky silhouette and clear interior openings. Numerals match the same heavy, rounded-slab construction, reinforcing a cohesive, billboard-ready voice across letters and figures.