Sans Normal Okkew 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Kievit' by FontFont, 'Sana Sans' by Latinotype, and 'Carole Sans' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, clarity, impact, modernity, versatility, brand voice, geometric, rounded, solid, crisp, compact.
This typeface is a solid, geometric sans with broad, rounded bowls and clean, straightforward construction. Strokes remain consistently heavy with minimal modulation, and joins are tidy and un-fussy, producing a smooth, even texture in text. Uppercase forms are wide and stable, while lowercase letters show generous counters and compact, efficient shapes; round letters (o, c, e) read as near-circular with open apertures. Terminals are mostly straight or gently rounded, and the overall spacing feels firm and slightly tight, helping the design hold together at large sizes and in short lines.
It performs especially well in display settings such as headlines, posters, branding systems, and packaging where a strong, clean silhouette is beneficial. The even color and open counters also support short-to-medium text blocks in UI labels, wayfinding, and marketing copy where clarity and a contemporary tone are priorities.
The overall tone is contemporary and practical, with a friendly, no-nonsense voice. Its rounded geometry and steady weight convey confidence and clarity without feeling aggressive, making it feel approachable and service-oriented.
The design appears intended to deliver a modern geometric sans voice with high visual impact and dependable legibility. Its simplified forms and consistent stroke behavior suggest a focus on versatile, brand-forward typography that stays clear and stable across a range of sizes.
The lowercase includes single-storey a and g, contributing to an informal, modern feel. Numerals are sturdy and highly legible, with simple silhouettes that match the alphabet’s geometric logic.