Sans Normal Rubaw 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acto' by Monotype and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, modern, friendly, neutral, tech, clarity, versatility, approachability, contemporary, rounded, clean, geometric, smooth, open.
A clean, geometric sans with rounded terminals and smooth, continuous curves. Proportions are balanced and fairly uniform, with broad circular forms in C, O, and G, and straightforward, monoline construction throughout. Corners are subtly softened, giving strokes a gentle finish rather than sharp cuts. Lowercase shapes lean toward single-storey, highly legible forms with open apertures, and figures are simple and contemporary with even, steady spacing.
Works well for user interfaces and product typography where clarity and consistency are important, especially at small to medium sizes. Its rounded geometry also suits contemporary branding, wayfinding, and straightforward editorial layouts that benefit from an even typographic color.
The overall tone is modern and approachable, combining a neutral, utilitarian skeleton with softened edges that feel friendly rather than clinical. It reads as calm and confident, suitable for clear communication without drawing attention to itself.
Likely designed as a versatile, general-purpose sans that prioritizes clear silhouettes, smooth geometry, and a friendly finish. The softened terminals and open forms suggest an intent to stay highly readable while feeling contemporary and approachable.
The capitals appear slightly more geometric and structured, while the lowercase maintains a simple, practical rhythm that supports continuous reading. Round letters are prominent, and the consistent stroke behavior keeps texture even across lines of text.